“Allllsooo, because of that new law, I am supposed to let you know that I receieved compensation and pieces from the Rodarte for Target collection for my collaboration with Target.”- Tavi Gevinson
In case you don’t know about Tavi Gevinson, you will soon enough. She is a 13 year old fashionista chick that is inspiring tons of designers lately. Most recently Kate and Laura of Rodarte. Rodarte used the Chicago Suburbanite as their muse for their latest line. Shortly after linking up with the designers she gave mentioned the compensation she was receiving from Rodarte in a blog entry, thus following the aforementioned changes the FTC made to their guidlines of endorsements which came into effect in early December.
Nice to know that people are taking the new guidelines seriously and bloggers(both big and small) are ready and willing to take endorse responsibly.
emiddl1
